Six programmes · One curriculum · Open workshops in Mumbai · In-company across India

The programmes: one curriculum, six ways to take it.

Grooming, etiquette and presence, designed and overseen by Sabira Merchant and delivered by faculty she has certified. All six run as open workshops in Mumbai, where anyone can book a seat, and in-company for teams. Choose by who you are and where you are going.

How to read this page

One curriculum, six programmes

Every programme on this page is built from the same material: Sabira Merchant’s curriculum on how a professional looks, speaks, moves, hosts, eats and conducts business. What changes is the audience, the depth and the setting. A first-jobber and a board member do not need the same day, but they are held to the same standard.

All six run as open workshops in Mumbai. You book a single seat on a published date, and the cohort is kept small so that feedback is individual. All six also run in-company, scoped to a team, a sector or an assignment. The first three are the general programmes. The other three are built around a role: senior leadership, the front line, and work with overseas counterparts.

Whichever you choose, the sessions are demonstrated and practised rather than lectured, and every participant is assessed against her rubric before a certificate is issued.

Sabira Merchant holding a wine glass at a laid table during a dining demonstration
A participant speaks to the room while Sabira Merchant writes her assessment
A group of participants standing and seated with Sabira Merchant at the end of a session

The general programmes

Book a single seat on a published date in Mumbai, or run it for your team. The cohort is kept small.

Flagship · One day

Corporate Grooming & Etiquette

Executive presence, business protocol, a working meal, conversation, grooming and dress in one practised day. For managers, client-facing professionals and founders who represent the organisation.

Programme details →

Half day · Over a working meal

Business Dining Etiquette

Seated at a laid table in a Mumbai hotel and coached course by course. Hosting and being hosted, seating, cutlery, wine and the non-drinker, conversation, difficult foods, the bill and the follow-up.

Programme details →

Two days · Seasonal batches

Grooming & Etiquette for Young Professionals

Campus to corporate for college students, fresh graduates, management trainees and first-jobbers. First impressions, conversation, dining, digital conduct and the first months at work. Groups of three are priced together.

Programme details →

Every open workshop includes materials, a certificate of completion on the Sabira Merchant curriculum, lunch and tea. See the full calendar →

Programmes built around a role

Each runs as an open workshop in Mumbai. In-company, it is scoped to your team, your sector and the situations your people face, and delivered at your office or a venue in any Indian city.

Small cohort · Senior managers

Executive Presence for Leaders

Authority without volume. Voice, bearing, image and protocol for people who chair, host and speak for the organisation. Runs as a private cohort for a leadership team, and as a small open cohort in Mumbai.

Programme details →

Open workshop · Frontline teams

Client-Facing & Front-Office

Grooming and service etiquette for the people a customer meets first: banking, hospitality, luxury retail, healthcare and field sales teams. Built around your own service standards.

Programme details →

Open workshop · Global teams

International Assignments

Business etiquette for transferees and for teams that work with overseas principals, clients and colleagues. Greetings, meetings, meals, and the misunderstandings that are easiest to avoid.

Programme details →

Every in-company programme comes with attendance and assessment reporting for HR, and all six programmes on this page can be run in-company. How a programme is scoped →

Not sure which

Start from the situation, not the title

Most people can place themselves in one line below. If you cannot, an L&D consultant will ask three questions and point you to the right day.

L&D consultant

Three questions, then a recommendation

Tell us who the programme is for, what they face in the next six months, and whether you are booking one seat or a team. You will get a straight answer, the next date, or a proposal.

Ask on WhatsApp Email a consultant

What every programme carries

The title on the certificate changes with the programme. What stands behind it does not.

  • Her curriculum. Modules, exercises and standards written and revised by Sabira Merchant.
  • Certified faculty. Trainers who have been taught by her, observed by her and certified to deliver her material.
  • Her assessment. Every participant is assessed against her rubric, and the assessments are reviewed under her direction.
  • Practice over lecture. Demonstrations, drills, role plays and a coached meal wherever the format allows one.
  • Small cohorts. Open workshops are capped so that feedback stays individual.
  • A certificate that says so. Certified on the Sabira Merchant curriculum, issued through Princeton Academy.

How the Method works →

Choose a date, or tell us about your team.

Open workshop dates are published on this site. For the fee, talk to our L&D consultants. In-company programmes begin with a short call about your people.

Open workshop dates Request a proposal

Next open workshops
Dates and seats.