FAQ ยท Workshops, companies, payment and policies

Questions, answered plainly.

What people ask before they book a seat or brief us for a team. If your question is not here, an L&D consultant will answer it on WhatsApp or by email.

About the institute

What is the Sabira Merchant Institute?

A training institute whose grooming, etiquette and executive-presence programmes are designed and overseen by Sabira Merchant. Sessions are delivered by faculty she has trained and certified on her curriculum. Princeton Academy, a corporate training provider in Mumbai since 1997, facilitates the institute: venues, batches, registrations, certificates and in-company contracts.

What is the difference between an open workshop and an in-company programme?

Same curriculum, scoped differently. An open workshop is the general version, run in Mumbai for a mixed cohort of individuals, with a published date and a per-seat fee. An in-company programme is run for one organisation, adjusted to its industry and roles, delivered where the team is, and comes with attendance and assessment reporting for HR.

Which programmes are available?

Six programmes on one curriculum: Corporate Grooming and Etiquette, Executive Presence for Leaders, Business Dining Etiquette, Grooming and Etiquette for Young Professionals, Client-Facing and Front-Office Etiquette, and Etiquette for International Assignments. All six run as open workshops in Mumbai and are available in-company. See all programmes.

Who teaches

Who conducts the sessions?

Every programme is designed and overseen by Sabira Merchant. Sessions are delivered by faculty she has trained and certified on her curriculum. Depending on the format, batch and schedule, Ms Merchant may conduct part of a session personally. The content, the standards and the assessment are hers in every case.

How are faculty certified, and why are they not named?

A faculty member learns the curriculum from Ms Merchant, observes it being delivered, delivers it under observation, and is certified per programme when she is satisfied. Certification is reviewed. Faculty are not named on the site because rosters change by batch and the standard you are choosing is the curriculum, not a person. See Faculty and certification.

Can we request Ms Merchant for a particular session?

You can ask, and Princeton Academy will tell you honestly what is possible for that date and format. No seat or contract is sold on the promise of her attendance. The programme you receive is the same programme, to the same standard, whoever delivers it.

Open workshops

How do I book a seat?

Pick a batch on the open workshops page and register, or message an L&D consultant on WhatsApp at +91 99205 91989 with the programme you want. You will receive the batch details, the fee and a payment link. A seat is confirmed once payment is received, and you get a registration confirmation by email.

What does a workshop cost?

For the fee, talk to our L&D consultants on WhatsApp at +91 99205 91989 or at register@princetonacademy.co.in. Every seat includes materials, the certificate, lunch and tea, and group bookings of three or more are priced together. The fee depends on the programme, the venue and the format.

Can we book as a group?

Yes. Three or more seats on the same batch are priced together, and one invoice can cover the group. For larger groups, or if you want the programme scoped to your organisation, an in-company programme is usually the better route. See For companies.

What should I wear?

Come as you would to an important client meeting. Business formal or smart business wear is right for every programme. Dress is discussed and corrected as part of the day, so wear what you actually wear to work, not what you think the institute wants to see. The Business Dining Etiquette workshop takes place at a working meal, so dress for a restaurant setting.

Do I get a certificate?

Participants who complete the programme and its assessment receive a certificate of completion on the Sabira Merchant curriculum, issued through Princeton Academy. It records the programme, the date and the standard met. It is not issued for attendance alone. Princeton Academy confirms certificates on request at register@princetonacademy.co.in.

Where are open workshops held?

In Mumbai, at hotel or training venues confirmed with each batch. The venue is named on the batch listing and in your registration confirmation. Open workshops are not held at the Princeton Academy office.

For companies

How is an in-company programme scoped?

Write to inhouse@princetonacademy.co.in or use the form on For companies. Princeton Academy will ask about the team, their roles, the situations they face and what you want to change. You then receive a proposal with the programme, the adjustments, the schedule, the cohort plan and the fee. The curriculum stays hers. The examples, the role-plays and the emphasis are adjusted to your industry.

What cohort size works best?

Small enough for every participant to practise and be corrected individually. Etiquette is not taught to a hall. Princeton Academy will recommend a cohort size for the programme and format you choose and will split a larger group into batches.

What does HR receive after the programme?

Attendance, assessment results against the programme rubric, and a short faculty note on the cohort. Certificates of completion for participants who pass the assessment are issued through Princeton Academy.

Which cities do you cover?

In-company programmes are delivered anywhere in India, at your premises or at a venue Princeton Academy arranges. Open workshops are held in Mumbai.

Payment and policies

Will I get a GST invoice?

Yes. Princeton Academy Mumbai II Pvt. Ltd. issues a GST invoice for every registration and in-company contract. Give your company name and GSTIN at the time of booking if you want the invoice raised to your organisation.

Can I transfer to another batch or cancel?

Transfers and cancellations are handled as stated on your registration confirmation. Read it when it arrives, because the cut-off dates differ by batch. If a batch is rescheduled by the institute, you may transfer to the new date or ask for a full refund.

Can someone else attend in my place?

Usually, yes. Substitutions are accepted as stated on your registration confirmation. Write to register@princetonacademy.co.in with the substitute’s name and contact details before the batch so the materials, certificate and venue list are correct.

How is my personal information handled?

Enquiry and registration details are used to answer you, run the programme and issue invoices and certificates. They are not sold. The privacy policy sets out what is collected, who processes it and how to ask for a correction or deletion. Registration terms are on the terms page.

Still have a question?

An L&D consultant answers on WhatsApp, Monday to Saturday. Or see the next open workshop dates.

Ask on WhatsApp Open workshop dates

Next open workshops
Dates and seats.